Marketing Entrepreneurs

Recommended Books for Marketing Entrepreneurs

I have a great deal of respect for the person who asked me to choose two top recommended books for marketing entrepreneurs and I did not want to give up on this challenge of selecting only 2. So, as a compromise I chose here 2 of the books from my reading list that have had the most impact on me in the last 24 months when I read (or re-read) them recently. Each of these books is one I know I will read several times over the course of my lifetime to fully apply everything I learned.

1) How to Make Maximum Money in Minimum Time by Gary Halbert

Gary Halbert recently passed away and the world has lost one of the greatest marketing minds that ever lived. Halbert is a master of showing us what works in marketing and advertising, why it works, and how we can apply what works in others’ businesses to our own. I consult Halbert’s books, newsletters, and materials every single time I want to create a piece of marketing collateral (especially direct mail). He shows people how to take what we already have or do and transform it into products, ideas, services, and information we can use to bring us a fortune. In a field as competitive as copywriting where the top experts command tens of thousands of dollars for consulting as little as one hour, for decades never to my knowledge did any of Halbert’s competitors ever ONCE challenge his claim to be the “Greatest Copywriter in the World” and that alone qualifies anything he wrote as an addition to any serious list of success books to read. That’s saying something about how unreal this guy’s ideas are, don’t you think? This book is a must-read for anyone wanting to harness an understanding of how the human mind works to sell more of whatever it is they sell.

2) Influence: Science and Practice by Robert Cialdini

This book is a flat-out phenomenal addition to your success books library. Did you ever wonder why you act in a certain, automatic way when presented with a certain set of information or circumstances— almost without thinking? Did you ever wonder why and how we are influenced and the factors that we can use to influence others? The answers are simple and Cialdini explains them in a very entertaining and at times academic style that leaves you in no doubt he is the pre-eminent authority on influence to ever reveal the secrets of the laboratory and of real world situations. When you read this book pay special attention to the 11 principles of influence and also Cialdini’s “Click…Whirr” theory that explains why you (and I, and every other human being on this planet) make 99% of our decisions and take 99% of our actions each and every minute of every single day alive. And more importantly, how we can guard ourselves against these automatic thoughts and actions that can make us the targets of those who would try to manipulate us. Believe me, after you read this book you will pray to God that no one like a Joseph Stalin or Adolph Hitler ever gets their hands on this information.

Having read this article about 2 of my recommended books for marketing entrepreneurs, I hope that you are inspired to add these books you YOUR success and marketing books library, and if you don’t have a marketing books library…get started starting one and get started reading for success as an entrepreneur. It’s never too late to start reading for success, and it’s never too late to BE a success.

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An entrepreneur, real estate investor, marketing consultant and copywriter, dedicated reader of thriller novels, lover of great southern barbecue, Texas hold ‘em poker aficionado, and published author, Danny Welsh is passionate about two things: empowering real estate investors and entrepreneurs to get to the next level, and helping other business owners get better results with their marketing using mostly no cost and low cost marketing initiatives. Co-founder of both the Greatest Real Estate Giveaway and Real Deal Community social network for real estate investors, Danny is a managing partner with HIS Real Estate Network, a commercial real estate buying group.

San Diego Online Marketing Entrepreneurs At Opening Day Of Del Mar Horse Track

Daily Actions of Millionaires: 30 Days to Financial Freedom (Strategies for Starting a Successful Direct Marketing Business) $75.00 In this video, Jim MacKrell interviews millionaires direct marketing entrepreneurs and reveals time tested, proven strategies for starting a successful direct marketing business. This powerful, full length, information packed video reveals: 1) How to find and select the right products, information and services that could make you a fortune. 2) How to build a successful, highly profitable busine…

Edward Jones Presents Winning Strategies for Women Entrepreneurs — 3 titles (Millennium Marketing 1 & 2 and Millennium Money Matters) …

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Meet the Entrepreneur $1.99 …

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The Internet Profit Maker Seminar [VHS Tape] $4.75 In the same set, you can also learn the street-smart way to get thousands of Web site owners to link to your site for FREE! Also, write “grabber” offers that make buying from you the only choice. Seduce hundreds of thousands of people into joining your e-mail list. Monitor and improve your search engine positions – automatically. Track the results and sales of hundreds of ads – with the push of a …

Car Business Card Box for Vehicle Exterior – Business Card Holder for Marketing & Advertising $39.99 Never miss a sale with your vehicle helping with your advertising program. Customers no longer need pen and paper! The exterior vehicle business card box attached to your car with 3M adhesive strips to ensure a strong bond. The box will detach for automatic car washes. Boxes have a lid to protect from rain and snow. (You get a set of two boxes in one package.)…

Start Your Own Business, Fifth Edition: The Only Start-Up Book You’ll Ever Need $13.43 BE YOUR OWN BOSS “Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.” Robert K. Kiyosaki, Author of Rich Dad Poor Dad Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This …

The Four Steps to the Epiphany: Successful Strategies for Products that Win $34.95 The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will le…

Business Networking and Sex: Not What You Think $12.83 Based on a world-wide survey of more than 12,000 people, this book explores the differences and similarities of business networking when it comes to opposing sexes. Learn how to effectively talk business and build referral relationships with the opposite sex….

Marketing for Entrepreneurs $18.65 Marketing for Entrepreneurs

Marketing for Entrepreneurs By Wolff, Jurgen $30.86 Author: Wolff, Jurgen Publication Date: 2009/12/07 Number of Pages: 264 Binding Type: Paperback Language: English Depth: 0.75 Width: 5.50 Height: 8.50

Marketing $29.12 Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style – Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing – A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology – The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage – Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework – A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Marketing for Entrepreneurs By Crane, Frederick G. $67.5 Author: Crane, Frederick G. Subtitle: Concepts and Applications for New Ventures Publication Date: 2009/09/16 Number of Pages: 225 Binding Type: Paperback Language: English Depth: 0.50 Width: 5.75 Height: 8.75

Marketing Management $143.13 The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make eac

Marketing for Entrepreneurs : Concepts and Applications for New Ventures $84.99 No Synopsis Available

Successful Marketing Secrets & Strategies $26.09 Synopsis: A complete guide to all aspects of Marketing including a step-by-step Marketing Plan. From the creators of the #1 business plan guide, The Successful Business Plan: Secrets & Strategies, Marketing: Secrets & Strategies provides entrepreneurs, m

Canada’s Entrepreneurs $29.83 Canada’s Entrepreneurs

Entrepreneurs Inside $16.41 Entrepreneurs Inside

God’s Entrepreneurs $20.12 God’s Entrepreneurs

Journeys of Entrepreneurs $19.37 Journeys of Entrepreneurs

Island Entrepreneurs $7.47 Island Entrepreneurs

Zaftan Entrepreneurs $11.19 Zaftan Entrepreneurs

Billions of Entrepreneurs $12.65 Billions of Entrepreneurs

The Ultimate Guide to Network Marketing $16.39 Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful

Tourism, Creativity and Development $180 Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of ‘creative tourism’. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers.It critically examines the developing relationship between tourism and creativity, the articulation of the ‘creative turn’ in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the ‘creative class’ and tourism; lifestyle, creativity and tourism and marketing creative tourism destinations. The relationship between individual and collective forms of creativity and the widely differing forms of modern tourism are also discussed. In the concluding section of the book the contribution of creativity to tourism and to development strategies in general is assessed, and areas for future research are outlined.The diverse multidisciplinary contributionslink theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool. It is the first exploration of the relationship between tourism and creativity and its consequences for tourism development in different parts of the

1,001 ways to market yourself and your small business $50.38 New – Each year, thousands of entrepreneurs try to turn their dream business into a lucrative reality. Packed with unique and useful tips readers won’t find anywhere else, “1001 Ways to Market Yourself and Your Small Business” teaches small business owners how to advertise easily and inexpensively and shows them how to custom-tailor a marketing plan that suits their business’ specific needs.

101 Answers to the Most Frequently Asked Questions from Entrepreneurs $10.33 New – This book includes new material on second careers, Internet marketing, venture presentation, the youthful entrepreneur, family-owned businesses, and more.

101 Answers to the Most Frequently Asked Questions from Entrepreneurs $16.95 This book includes new material on second careers, Internet marketing, venture presentation, the youthful entrepreneur, family-owned businesses, and more.

101 Pr & Marketing Tips To Grow Your Business In A Recession $15 “101 PR and Marketing Tips To Grow Your Business In A Recession,” is an informational book for current and aspiring entrepreneurs that gives the most up-to-date and trendy communication and marketing strategies. This quick reference guide tells the many secrets of the large PR and marketing firms and offers quick, recession-proof techniques to help individuals who are self-employed to thrive even in these hard economic times. With simple and easy to follow strategies for success and increased visibility, “101 PR and Marketing Tips To Grow Your Business In A Recession,” provides answers to entrepreneurs who desire a drive in profits, recognition and success.

101 Small Business Ideas For Under $5,000 $26.95 Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don”t know where to start will find everything they need here.

101 Ways to Promote Your Web Site $0.99 New – This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluabl

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101 Ways to Promote Your Web Site $19.35 New – Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.

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101 Ways to Promote Your Web Site $1.01 Increasing the chances of a website’s success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms– as well as proven techniques such as using e-mail, links, and online advertising– to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.

101 Ways to Promote Your Web Site $29.95 With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

101 Ways to Promote Your Web Site $17.45 Used – This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluab

101 Ways to Promote Your Web Site $0.99 Used – This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluab

101 Ways to Promote Your Web Site $16.28 New – Provides entrepreneurs, small business owners, corporate marketing managers, and consultants with tools and information on proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site.

101 Ways to Promote Your Web Site $11.14 Used – This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluab

101 Ways to Promote Your Web Site $17.34 Used – This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluab

151 Quick Ideas for Advertising on a Shoestring $3.17 Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese—difficult at best. Most entrepreneurs don’t know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 151 Quick Ideas for Advertising on a Shoestring. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. You’ll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising.Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as:• Use testimonials in ads. They are credible advocates for your product or service.• Put a preprinted insert in the newspaper. It’s cost efficient and can be used for other marketing.• Try national cable TV. It is cheaper than local broadcast.• Run insert cards with magazine ads. They can increase response four to six times.• Trade your products or services with radio stations for air time, instead of buying it.• Get a website. It is a global store that is open 24/7, and the consumer expects you will have one.Jean Joachim discovered these secrets and short-cuts from sharpproduction directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring.

220 Best Franchises to Buy $7.05 Now in its third edition, this total guide on franchises includes information on rapidly-growing industries including internet services, medical technology support services, electronic marketing, specialty food and coffee bars, alternative medicine and fitness, and home health services. From the Publisher From video rentals to nursery schools, mega-store competition has made it rough for solo entrepreneurs, so there’s never been a better time to reach for the security of franchise ownership. The 220 Best Franchises to Buy offers a comprehensive, soup-to-nuts handbook for anyone eager to take the leap to franchise ownership. Now in its third edition, this total guide includes information on: Rapidly-growing industries including internet services, medical technology support services, electronic marketing, specialty food and coffee bars, alternative medicine and fitness, and home health services Your legal rights, including how to negotiate the contract in your favor Tips, behind-the-scenes advice and success secrets from real franchise owners in dozens of different fields Regional opportunities, products and services Training, marketing and long-term assistance Risks versus benefits Finding socially responsible franchises Also featuring detailed profiles on all of the recommended companies, including The Athlete’s Foot, GNC, Supercuts and YogenFruz, The 220 Best Franchises to Buy gives readers a complete plan for planting a stake in the rapidly-expanding franchise world.

220 Best Franchises to Buy: The Essential Sourcebook for Evaluating the Best Franchise Opportunities $1.95 Today’s economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy, revised and updated with all-new franchise ideas, shows you how to get in on the ground floor—and how to reap the benefits of running your own business without running all the risks.Here are all the facts you need to make an informed decision about the franchise operation that best suits your professional goals, financial resources, and personal needs. The book features a step-by-step breakdown of potentially confusing areas such as financial responsibilities and licensing fees. You’ll also learn about what kind of training and marketing to expect for your money, and how to negotiate a contract in your favor.This new edition of a business classic has been completely updated and revised to include franchise opportunities for the new millennium—everything from advertising to the fastest-growing chains of health clubs. With over fifty thousand copies in print, 220 Best Franchises to Buy is one of the most trusted sources of franchise information for today’s entrepreneurs.

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305 Direct Mail Clues, Tactics & Secrets $13.65 Used – 305 Direct Mail Clues, Tactics & Secrets provides an accessible and concise coverage to the core concepts and key topic areas of direct marketing. It incorporates a wide range of topical real world examples, allowing the reader to relate all explanations to practice. This book provides the ideal structure for any direct mail business, particularly for emerging entrepreneurs. It offers integrated coverage of the three key decision areas in direct mail – Tips, Hints & Secrets, direct mail p

305 Direct Mail Clues, Tactics & Secrets $22.21 Used – 305 Direct Mail Clues, Tactics & Secrets provides an accessible and concise coverage to the core concepts and key topic areas of direct marketing. It incorporates a wide range of topical real world examples, allowing the reader to relate all explanations to practice. This book provides the ideal structure for any direct mail business, particularly for emerging entrepreneurs. It offers integrated coverage of the three key decision areas in direct mail – Tips, Hints & Secrets, direct mail p

305 Direct Mail Clues, Tactics & Secrets $22.21 New – 305 Direct Mail Clues, Tactics & Secrets provides an accessible and concise coverage to the core concepts and key topic areas of direct marketing. It incorporates a wide range of topical real world examples, allowing the reader to relate all explanations to practice. This book provides the ideal structure for any direct mail business, particularly for emerging entrepreneurs. It offers integrated coverage of the three key decision areas in direct mail – Tips, Hints & Secrets, direct mail pr

A Cup Of Cappuccino For The Entrepreneur’s Spirit $9.99 A Cup of Cappuccino for the Entrepreneur’s Spirit – find your passion and live the dream features entrepreneurs’ true short stories written to inspire, energize and teach the reader. The stories include adversities, challenges, triumphs, and successes experienced by the entrepreneur to help readers discover passion and basic principles they can use to live the entrepreneurial dream. Touching both the head and the heart, the stories feature entrepreneurs from ages 21 to 94 representing a diverse range of business types, sizes, and income levels. Stories are presented in a “can do” optimistic format, opened with relevant inspirational quotes, and closed with key success factors, recommended books, entrepreneurs’ websites, and editor’s notes. Featured entrepreneurs include Scott Klososky from Oklahoma, who sold his last company for $115M. Scott believes that building businesses is a noble act and that entrepreneurship has made the U.S. economy the powerhouse that it is. Evelyn Echols, an entrepreneur from Chicago recently celebrated her 94th birthday and is still involved in entrepreneurial ventures. Ms. Echols believes that this era is the perfect time for young people to consider entrepreneurship. Evelyn owned and operated Echols International Travel School for 35 years and just published her second book with Walter Cronkite writing the foreword. Particularly relevant in today’s economy, Katherine Sansone of SANSONE+ PR and Marketing firm in Oakland, California started a business because she was tired of being laid off and wanted to control her own destiny. She now represents notable clients worldwide and discusses changes she had to make in her business with personnel including using contract management rather than having employees. Tamara Dujmovic and Robert Sterpin, two successful entrepreneurs from Izola, Slovenia, Europe (the former Yugoslavia), discuss their business strategies and illustrate the possibilities of

A Guide to International Competitive Telecommunications $16.09 New – This book offers a complete overview of the new technologies and marketing methods that telecom entrepreneurs are using worldwide. Focusing on dominant telecom giants and nimble upstarts, it gives practical advice on starting a new telecom company and making it successful by providing compelling services and competitive prices.

A Guide to International Competitive Telecommunications $17.54 New – This book offers a complete overview of the new technologies and marketing methods that telecom entrepreneurs are using worldwide. Focusing on dominant telecom giants and nimble upstarts, it gives practical advice on starting a new telecom company and making it successful by providing compelling services and competitive prices.

A Handbook Of Intellectual Property Management $167.23 * A reference source for managers of intellectual property * Best practice advice and the latest thinking on building and developing a cost-effective portfolio of rights * Contributors include top patent & trade mark attorneys such as Fitzpatricks and RGC Jenkins, and Intellectual Property (IP) commercialization specialists. The potential for creating value from ideas, brands, designs and processes has never been greater: but neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals, and the process of defining and protecting intellectual property (IP) is becoming a mainstream activity with as much future impact as finance or marketing. This practical guide for senior executives, managers and entrepreneurs in all businesses that create, possess or use IP covers everything you need to know about protecting your intellectual property. The Patent Office is the UK’s principal authority on intellectual property with responsibility for granting patents, copyrights, design rights and trademarks.

A True Survival Guide for Small Businesses:A no-nonsense approach to successful retailing $12.95 A clear-cut and realistic resource for new retail entrepreneurs that provides the essential marketing, sales, and budget tools that will help increase a return on your investment.